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● SERVICE / 02

Photography frames that stop time

Product, lifestyle, editorial, and event photography with cinematic discipline. Full studio in Jakarta or on-location anywhere you need.

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● INTRO

Good photography is not about resolution or camera. It is about decisions about light — and knowing when to hold back from adding one more lamp.

We shoot photography used in national campaigns, premium e-commerce product pages, and editorial print. We approach every project the way we approach a commercial film: starting from a moodboard, color references, then a shotlist considered one shot at a time — never "let us shoot as many angles as possible today".

For Gatsby Eau de Bold, we spent three hours deciding one thing: the bottle shadow had to fall to the right, not the left. Because at retail display, the Indonesian audience reads left to right — and that shadow decides whether they stop or walk past.

The same technical discipline runs across every category, from product on white to outdoor lifestyle. Only the tools and locations change. The standard does not.

Good light does not need much. It needs the right decision — and the courage to skip the fifth lamp.
● PROCESS

How we work.

STEP 01

Brief & Reference

A light workshop to align visual references. We build a moodboard that reflects the final tone — not just Pinterest inspiration.

STEP 02

Pre-Production

Shotlist, art direction, props, talent casting, location or studio set. For product, we prepare color charts and calibration targets.

STEP 03

Shoot Day

Studio or on-location. Tethered shooting — every frame appears on a calibrated 4K monitor for real-time approval.

STEP 04

Selection & Retouch

Joint selection, premium retouching in Capture One + Photoshop, color matching to brand palette, web + print resolution delivery.

● DELIVERABLES

What you receive.

  • 01Hi-res selected RAW (web + print 300 DPI)
  • 02Cropped versions for e-commerce, social, banner
  • 03Premium retouching — skin, product, color matching
  • 04Files in sRGB + Adobe RGB color space
  • 05Online preview gallery (selection + final)
  • 06Commercial usage rights per brief scope
  • 07BTS documentation (optional)
  • 08Brand photo guideline for usage consistency
● SPEC / CRAFT

Technical standard.

Every Mooilux project runs on the same technical discipline. The specs below are our default — flexible to your scale.

Camera
Sony A7R V (61MP), Sony A1, Hasselblad H6D (rental)
Lens
Sony GM 24-70/2.8, 85/1.4, 70-200/2.8, macro 90/2.8
Lighting
Profoto B10 Plus, B1X, OCF modifiers + Magnum reflector
Studio
White cyclorama, infinity sweep, prop & set library
Workflow
Capture One Pro tethered, BenQ SW271 calibrated monitor
Retouching
Frequency separation, dodge & burn, color match
Color management
sRGB / Adobe RGB / ProPhoto profile delivery
Output
TIFF 16-bit print, JPEG sRGB web, transparent PNG (packshot)
● FEATURED PROJECTS

Related work.

Coming soon. See the full portfolio. Portfolio
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● PRODUCTION CREW

Crew behind the work.

Profiles coming soon.

Our crew is preparing complete profiles — including showreel and notable works per person.

View All Crew →
● EQUIPMENT

Gear we use.

In-house and trusted rental partner equipment we commonly use for this service. Updated regularly.

Camera
BRAND
MODEL
SPEC
Blackmagic Design
Pocket Cinema Camera 6K Pro
Sensor: Super 35 6K CMOS
Canon
Cinema EOS C70
Sensor: Super 35 4K DGO Sensor
Canon
EOS R5C
Sensor: Full-frame 45MP CMOS
Nikon
Z9
Sensor: Full-frame 45.7MP stacked BSI CMOS
RED
Komodo 6K
Sensor: Super 35 6K Global Shutter CMOS
Sony
A7S III
Sensor: Full-frame 12.1MP BSI CMOS
Sony
FX3
Sensor: Full-frame 12.1MP BSI CMOS
Sony
FX6
Sensor: Full-frame 10.2MP BSI CMOS
Lens
BRAND
MODEL
SPEC
Atlas Lens
Orion Series Anamorphic
Focal Lengths: 40mm, 65mm, 100mm (T2 masing-masing)
Canon
RF 24-70mm f/2.8L IS USM
Focal Length Range: 24–70mm
Cooke
S4/i Full Set
Focal Lengths: 18, 25, 32, 40, 50, 75, 100mm
Sigma
35mm f/1.4 DG HSM Art
Focal Length: 35mm
Sigma
Cine 18-35mm T2
Focal Length Range: 18–35mm
Sony
FE 50mm f/1.2 GM
Focal Length: 50mm (Full-frame)
Tamron
SP 28-75mm f/2.8 Di III RXD
Focal Length Range: 28–75mm
Zeiss
Compact Prime CP.3
Focal Lengths: 18mm, 25mm, 35mm, 50mm, 85mm, 100mm (T2.1 masing-masing)
Lighting
BRAND
MODEL
SPEC
ARRI
Skypanel S60-C
Output: Approx 3200W tungsten equivalent output
Aputure
LS 300d Mark II
Output: 300W equivalent, 80,000 lux @ 1m (reflector)
Aputure
LS 600d Pro
Output: 600W equivalent, 105,000 lux @ 1m (reflector)
Aputure
MC RGB
Color: Full RGB, 2000K–10000K tunable
Astera
Titan Tube
Length: 120cm (mirip fluorescent 4ft)
ARRI
M18
Power: 1800W HMI (Metal Halide)

In-house + trusted rental partners Jakarta/Bali.

View All Gear →
● FEATURED WORK

Case studies.

Gatsby Eau de Bold

Gatsby Eau de Bold — Hero Bottle Editorial

Local fragrance launch campaign with masculine editorial tone. We shot in a fully controlled studio with one key light and one fill — deliberately minimal. The result: 12 photographs deployed at Indomaret and Alfamart retail displays nationwide.

Mondial

Mondial — Editorial Lookbook

Fashion lookbook with a documentary approach. No studio — every shot was taken in South Jakarta during golden hour for three consecutive afternoons. Tone held consistent through a single set of vintage lenses and film-emulation grading.

See All Work →
● PRICING GUIDE

Investment ranges.

The ranges below help you plan budget. Final quotes are issued after a brief workshop based on your specific scope.

TIER 01Starter
IDR 8–20M
What's included
  • Half-day studio shoot (4 hrs)
  • 15–25 final retouched photos
  • 1 lighting set
  • Hi-res + web-res files
  • 1-year commercial license
Suitable for

Product photography, team profile shots, social media content.

MOST SELECTED
TIER 02Standard
IDR 25–65M
What's included
  • Full-day location or studio (8 hrs)
  • 40–60 final photos
  • Multi lighting setup
  • Styling & prop consultation
  • Editorial standard retouching
  • 2-year commercial license
Suitable for

Brand lookbook, fashion editorial, multi-SKU product photography.

TIER 03Custom
IDR 80M+
What's included
  • Multi-day, multi-location
  • Photographer team + assistants
  • Full art direction & styling
  • 100+ final photos
  • High-end retouching
  • Perpetual commercial license
  • Campaign ready — all formats
Suitable for

Annual brand campaign, full product catalogue, foreign-grade editorial photography.

Custom scope outside these tiers is possible — discuss via contact page.

● INVESTMENT

Budget guide.

Every project carries different scope — the ranges below are a guide to help you plan. Final quotes are issued after the brief workshop.

Tier 01

Product Photography

IDR 8–25M

1 studio day, 10–20 SKUs, standard retouching, web + print delivery.

Tier 02

Lifestyle / Editorial

IDR 25–75M

Talent casting, art direction, 1–2 shoot days, 30–60 final frames, premium retouching.

Tier 03

Campaign / Lookbook

IDR 50–150M

Multi-day, multi-location, talent + props, lookbook layout (optional), brand photo guideline.

● FAQ

Common questions.

01Does Mooilux have its own studio?

Yes. Our South Jakarta studio has a 6m white cyclorama, full lighting control, and a separate make-up room. For larger productions, we rent partner studios.

02How long does retouching take?

Product photography 5–7 working days. Editorial lifestyle 7–10 working days. We send a low-res preview for selection before final retouching.

03Do you provide talent and stylists?

We can. Talent through partner agencies, independent stylists we collaborate with often, or you can bring your own.

04How do photo usage rights work?

Default license is unlimited for the brand's digital channels. For paid media (OOH, print magazine, billboard), an additional usage license is scoped separately.

05Can you shoot on-location outside Jakarta?

Yes. We shoot regularly in Bali, Bandung, Yogyakarta, and beyond. Travel and accommodation are quoted separately from creative fees.

06Is BTS video included?

Not by default — we can add a BTS team for an additional fee. Often used by brands for behind-the-scenes reels.

● RELATED SERVICES

Explore next.

01

Video Production

Films designed to be remembered, not skipped.

VIEW DETAIL →
06

Creative Direction

One visual voice — consistent from first frame to last.

VIEW DETAIL →
04

Social Media Content

Monthly content, consistent — without losing the craft.

VIEW DETAIL →
● START A PROJECT

Have a photography?
Tell us.

A free 30-minute brief workshop. No commitment — just a conversation to make sure we fit.

Contact Mooilux