Monthly content plans, reels, TikTok, and campaign videos for brands that respect craft. We think about the algorithm — we do not compromise the frame.
Social trends move every week. What does not move: a discerning audience's expectation of frame quality.
We design monthly content for brands that refuse to chase cheap formats but still need to show up in feed every week. Our approach: one shoot day can produce four weeks of content — if the planning is sharp.
We separate output into two categories. First, cinematic hero content used for launches and campaigns. Second, routine content (reels, carousel, stories) with steady visuals that stay on-brand. Both run in batched workflows — efficient without looking templated.
For brands like BMW, Xpeng, and Mondial whose content we run, average frequency is 8–12 posts per month with one shoot day per month. Tone is held editorial — never trapped by meme formats or three-day trends.
Algorithms change. Taste does not. What we keep consistent is taste — never format.
Account audit, audience research, competitor benchmark, and content pillar definition. Output: monthly calendar + content framework.
Four-week shotlist, casting, props, location scouting. One shoot day staged to produce 30+ content units.
Batch shoot day, reels & carousel editing on calendar, brand-voice caption copywriting, hashtag research.
Automated scheduling, engagement monitoring, monthly performance report with insights and content iteration recommendations.
Every Mooilux project runs on the same technical discipline. The specs below are our default — flexible to your scale.
Monthly content for a local fashion brand. One shoot day per month produced 12 reels + 6 carousels. Editorial tone held consistent — never caught chasing trending audio that did not match brand positioning.
→ Engagement rate climbed from 2.1% to 4.7% in the first three months.
Every project carries different scope — the ranges below are a guide to help you plan. Final quotes are issued after the brief workshop.
8 reels + 4 carousels, 1 shoot day, copywriting, monthly report.
12 reels + 8 carousels + 8 stories, 1–2 shoot days, strategy session, performance report.
Multi-platform (IG + TikTok + YT Shorts), hero content, ad creative, dedicated account manager.
Not by default — we focus on organic content. But we can prepare creative assets for ads and let you or your media partner run the campaign.
Depends on the package. Starter 12 units, Premium 28 units, Enterprise custom. We cap at 40 units/month to protect quality.
Default is Bahasa Indonesia. For bilingual brands, we prepare two caption versions (ID + EN) per post.
We deliver a content batch one week before scheduled publish via Trello or Notion. You approve or request edits. Once approved, content is auto-scheduled.
Three months minimum, because content calendars need time to align with the algorithm and audience. Renewals run in 3- or 6-month cycles.
Repurposable, yes — but we still shoot vertical for both. The difference lies in copy, hashtags, and publish timing — each platform has its own algorithm.
A free 30-minute brief workshop. No commitment — just a conversation to make sure we fit.
Contact Mooilux