We craft commercial films, brand films, and short documentaries with cinematic standards — from script to final master in one studio.
Before the camera rolls, we spend most of our time in the writing room. Because a great frame always starts with one honest sentence.
We build films not to satisfy a brief document — but to leave a single impression that holds three months after broadcast. That is why the commercial we made for BMW Indonesia does not feel like a commercial. It feels like a short documentary about someone finally going home.
We work in two primary modes: slow-tempo brand films with three-act structure, and short 15–60 second commercials that still have room to breathe. Both get the same discipline — considered lens choice, color grading consistent with brand identity, and sound designed in layers, not music tacked on at the end.
Good production is not made from the most expensive gear. It is made from decisions taken in pre-production and held all the way to the final grade.
A good commercial is a documentary cut shorter — start from truth, never from the script.
A workshop with the brand team to find the core of the story. We leave with one positioning sentence that becomes the compass for the entire production.
Treatment, storyboard, shotlist, casting, location scouting, and technical recce. We make sure every shot has a reason before shoot day.
Shoot on location or in studio with a full crew — DOP, gaffer, sound recordist, art department. A calm, structured set.
Offline edit, log-workflow color grading, sound design, and multi-format delivery (master, broadcast, digital, social cuts).
Every Mooilux project runs on the same technical discipline. The specs below are our default — flexible to your scale.
We were asked to build a short film that celebrated not the car, but the person driving it. Four shoot days across Jakarta and Bandung, two nights of time-lapse, and one monologue we rewrote five times. The result: a 90-second brand film used for the regional launch event.
→ Played at the launch event and across all BMW ID digital channels.
The opening frame was shot at sunrise in Nusa Dua. Horizontal light became the visual signal for an electric car that "wakes up earlier" than the competition. The 30-second spot ran across all Xpeng digital channels for the market entry phase.
Every project carries different scope — the ranges below are a guide to help you plan. Final quotes are issued after the brief workshop.
1 shoot day, 1 master + 3 social cuts, basic color grading, voiceover.
2–3 shoot days, full crew, casting, art direction, full post-production.
Multi-day, multi-location, original score, reference grading, broadcast master.
For a standard commercial, 4–6 weeks. Cinematic brand films, 6–10 weeks. We always start with a timeline conversation before quoting.
Yes. Every film we make starts from a treatment and script written by our creative team — unless the brand arrives with an agency partner.
Default: Sony FX6 and FX3 for flexibility. For productions that need anamorphic or film aesthetic, we rent the ARRI Alexa Mini and cine lens sets.
Yes. Our masters are delivered in ProRes 422 HQ broadcast-ready format, with audio loudness LUFS matching Indonesian TV standards.
Three rounds of revision are included — one at offline edit, one at online, one at final grade. Anything beyond is scoped separately.
Yes. We accept offline edit, color grading, or sound design as standalone services. Reach out for details.
A free 30-minute brief workshop. No commitment — just a conversation to make sure we fit.
Contact Mooilux