BMW Indonesia · 2025
BMW Indonesia
Event coverage for BMW Indonesia — showcasing the full lineup at an exclusive automotive display.
Mooilux role
Documentation & Editing
● SERVICE / 08
AI Key Visual & Campaign Production campaign-grade key visuals
AI key visual production for brands: hero visuals, campaign key-art, and AI campaign visuals produced fully with AI — the look of a hundreds-of-millions photoshoot, from Rp 20 million, delivered in days.
● INTRO
A big campaign used to demand three expensive things: a location, talent, and a long schedule. You waited weeks, paid hundreds of millions, and only saw the result on the final day. We invert that order — the visual comes first, the budget stays sane, and a revision no longer means a reshoot.
Mooilux produces brand key visuals and campaign key-art entirely with generative AI directed by human hands. We do not press one button and hand over whatever appears. Every visual passes through the same rigorous art direction as a conventional shoot: moodboard, colour palette, composition choices, and final retouch. What disappears is the set cost and the waiting — not the craft.
The result is AI campaign visuals that stay consistent across channels: one hero for a billboard, a 9:16 variant for Reels, a 1:1 format for feed, and horizontal key-art for the web. All born from a single visual direction, so your brand looks whole wherever it appears — not seven assets that feel made by seven different people.
A key visual with no shoot is not about cutting quality. It is about moving money and time out of logistics and into the idea — so what you pay for is the visual impact itself, not the studio rental and the crew catering.
A great key visual is not measured by how many days it took to shoot — but by how long people remember it.
● PROCESS
How we work.
STEP 01
Brief & Moodboard
We learn your brand, campaign positioning and visual references. Output: a single visual direction + moodboard that anchors the whole production.
STEP 02
Art Direction
Colour palette, lighting style, composition and tone are set first. We lock the direction before a single frame is generated.
STEP 03
Generative Production
Key visuals and variants are generated in many options in one pass — across ratios and formats — then tightly curated to the strongest candidates.
STEP 04
Retouch & Delivery
Compositing, brand-consistent colour grade, high-end retouch and QA. Delivery in every ratio (16:9, 9:16, 1:1, 4:5) at print & digital resolution.
● DELIVERABLES
What you receive.
- 01Primary brand hero key visual (print resolution)
- 02Multi-ratio variants: 16:9, 9:16, 1:1, 4:5
- 03Campaign key-art across channels (billboard, feed, story, web)
- 04Versions with and without text space for copy
- 05AI product hero / packshot (when needed)
- 06Master PNG/TIFF files + web-compressed versions
- 07Several visual variant options for A/B testing
- 08Commercial usage rights per campaign scope
● SPEC / CRAFT
Technical standard.
Every Mooilux project runs on the same technical discipline. The specs below are our default — flexible to your scale.
Generative models
Flux, Midjourney, Stable Diffusion (chosen per visual need)
Output resolution
Up to 4K+ / upscaled to billboard print size
Ratios
16:9, 9:16, 1:1, 4:5, 2:1 panorama — one direction
Brand consistency
Character & product locked via reference + custom LoRA
Retouch
Compositing + colour grade in Photoshop / pro pipeline
File formats
PNG, TIFF, JPG, WebP — master + web-ready
Variants per project
Dozens of candidates curated to the final pick
Turnaround
Single KV 3–5 working days, campaign set 1–2 weeks
● PRODUCTION CREW
Crew behind the work.
Profiles coming soon.
Our crew is preparing complete profiles — including showreel and notable works per person.
● EQUIPMENT
Gear we use.
In-house and trusted rental partner equipment we commonly use for this service. Updated regularly.
Gear list coming soon.
In-house + trusted rental partners Jakarta/Bali.
View All Gear →● FEATURED WORK
Case studies.
FMCG Brand (NDA)
Ramadan Campaign — Key Visual Set
A consumer goods brand needed a Ramadan campaign key visual in 6 days — far too tight for a conventional shoot. We produced one hero visual plus 5 ratio derivatives with AI, complete with text space for promo copy. No studio rental, no talent fees.
→ The full set shipped on time across OOH, feed and story with one consistent visual direction.
● PRICING GUIDE
Investment ranges.
The ranges below help you plan budget. Final quotes are issued after a brief workshop based on your specific scope.
TIER 01 / Single KV
IDR 20–30M
What's included
- ✓1 brand hero key visual
- ✓Several ready ratios (16:9, 9:16, 1:1)
- ✓Several visual variants
- ✓Retouch & colour grade
- ✓Master + web-ready files
- ✓Commercial usage rights
Suitable for
Brands needing one strong hero visual for a single campaign or launch.
MOST SELECTED
TIER 02 / Campaign Set
IDR 40–75M
What's included
- ✓Full campaign key-art set
- ✓Across channels & formats (OOH, feed, story, web)
- ✓Versions with & without text space
- ✓Product hero / packshot (optional)
- ✓Full art direction + high-end retouch
- ✓Variant options for A/B testing
Suitable for
A product launch or full campaign needing consistent visuals across channels.
TIER 03 / Brand Visual Retainer
IDR 25–40M/mo
What's included
- ✓A continuous flow of key visuals every month
- ✓Monthly quota of variants & ratios
- ✓Brand-consistent art direction
- ✓Priority turnaround
- ✓Regular review & iteration
- ✓Organised asset archive
Suitable for
Always-on brands needing fresh visuals each month without repeated production hassle.
Custom scope outside these tiers is possible — discuss via contact page.
● FAQ
Common questions.
01What is an AI key visual service and how is it different from a normal photoshoot?
AI key visual production creates hero visuals and campaign key-art using generative AI directed by an art director, with no physical set or talent. Versus a photoshoot it is faster (days, not weeks), cheaper (from Rp 20 million vs hundreds of millions), and revisions do not require a reshoot.
02How much does AI key visual production cost at Mooilux?
A single key visual starts at Rp 20–30 million, a full campaign set is Rp 40–75 million, and a brand visual retainer is Rp 25–40 million per month. The final quote depends on the number of variants, ratios and visual complexity.
03Will the results stay consistent if I need many variants?
Yes. We lock the character, product and visual style via reference images and a custom LoRA, so every variant across ratios feels born from one direction — not a set of random images.
04Can it cover product shots and packshots too?
Yes. AI product heroes and packshots can sit inside the key visual scope. For large multi-SKU e-commerce catalogues we have a dedicated AI Product Photography service that is more efficient per item.
05How long does it take from brief to delivery?
A single key visual usually takes 3–5 working days. A full campaign set takes 1–2 weeks depending on asset count. We always agree the timeline upfront before production starts.
06Are the visuals safe for commercial use?
Yes. We hand over commercial usage rights per campaign scope, and every visual goes through QA so it does not resemble third-party work and is fit for paid channels and OOH.
● RELATED SERVICES
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