BMW Indonesia · 2025
BMW Indonesia
Event coverage for BMW Indonesia — showcasing the full lineup at an exclusive automotive display.
Mooilux role
Documentation & Editing
● SERVICE / 10
AI Search Visibility (SEO + GEO + AEO) found on google
Generative Engine Optimization (GEO) and AEO service: we get your brand cited by ChatGPT, Perplexity, Gemini and AI Overviews — while climbing Google too. Retainers from Rp 3.5M/mo + a Rp 4M audit.
● INTRO
How people search has split in two. Some still type into Google; others ask ChatGPT or Perplexity directly, or read AI Overviews without ever clicking a single site. If your brand is optimised only for the first, half of that new demand passes by without you being seen.
Mooilux optimises your brand for both worlds at once. Classic SEO lifts you in Google results. GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) get you cited when AI engines compose an answer — named, used as a source, recommended. Be seen by people, and by AI.
The approach differs from ordinary SEO. AI engines pick sources based on entity clarity, structured data, fact consistency across the web, and content that genuinely answers the question — not keyword density. We build that foundation: clean schema and entities, fact-dense content that is easy to quote, and authority that reads well to both Google crawlers and AI model crawlers.
AI search visibility is not a passing trend. It is a new front door taking shape — and the brand that shows up first becomes the default answer when your category gets asked of AI.
SEO gets you onto the list. GEO makes you the answer.
● PROCESS
How we work.
STEP 01
AI Visibility Audit
We map how often your brand appears or is cited across Google, ChatGPT, Perplexity and AI Overviews — plus entity & schema gaps.
STEP 02
Entity & Schema Setup
We fix structured data, entities and fact consistency across the web so AI engines trust and recognise your brand.
STEP 03
Content & Authority
We produce fact-dense, easily-citable content optimised for real user questions — not just keywords.
STEP 04
Measure & Iterate
Monthly reporting: Google positions + AI citation frequency. We iterate based on what AI actually answers.
● DELIVERABLES
What you receive.
- 01Full AI visibility audit (Google + ChatGPT/Perplexity/Gemini/AI Overviews)
- 02Schema & structured data setup (Organization, FAQ, Article, etc.)
- 03Brand entity & knowledge-graph optimisation
- 04Citable, fact-dense content strategy & production
- 05Technical SEO (Core Web Vitals, indexability, crawl)
- 06AI citation tracking per priority query
- 07Monthly reporting: rankings + AI citations
- 08Monthly iteration recommendations
● SPEC / CRAFT
Technical standard.
Every Mooilux project runs on the same technical discipline. The specs below are our default — flexible to your scale.
Engines optimised
Google Search, AI Overviews, ChatGPT, Perplexity, Gemini
Schema
Organization, LocalBusiness, FAQPage, Article, Product, DefinedTerm
Entity
Knowledge graph, sameAs, NAP consistency across the web
Content
Fact-dense, Q&A-structured, citable by LLMs
Technical
Core Web Vitals, robots/llms.txt, AI crawler access
Measurement
Google positions + AI citation frequency & share
Reporting
Monthly dashboard, review & iteration recommendations
Time to signal
Early signals in 4–8 weeks, compounding from month 3+
● PRODUCTION CREW
Crew behind the work.
Profiles coming soon.
Our crew is preparing complete profiles — including showreel and notable works per person.
● EQUIPMENT
Gear we use.
In-house and trusted rental partner equipment we commonly use for this service. Updated regularly.
Gear list coming soon.
In-house + trusted rental partners Jakarta/Bali.
View All Gear →● FEATURED WORK
Case studies.
B2B Services Brand (NDA)
From Invisible to AI-Cited
A B2B services brand never appeared when its category was asked of ChatGPT or Perplexity. We fixed the schema, strengthened the entity, and produced fact-dense content answering real prospect questions. Within weeks, it started being named as one of the options in AI answers.
→ Surfaced as a cited source on several priority category queries, while climbing on Google.
● PRICING GUIDE
Investment ranges.
The ranges below help you plan budget. Final quotes are issued after a brief workshop based on your specific scope.
TIER 01 / Local
IDR 3.5M/mo
What's included
- ✓Local visibility foundation
- ✓Baseline technical SEO
- ✓Core schema setup
- ✓Google + AI baseline
- ✓Monthly reporting
Suitable for
Area-specific brands & businesses just starting to build visibility.
MOST SELECTED
TIER 02 / Growth
IDR 7M/mo
What's included
- ✓Regular fact-dense content
- ✓Ongoing schema & entity
- ✓GEO + AEO optimisation
- ✓AI citation tracking
- ✓Ranking + AI citation reporting
- ✓Monthly iteration
Suitable for
Brands wanting sustained organic growth on Google and in AI answers.
TIER 03 / Scale
IDR 14M/mo
What's included
- ✓Category dominance
- ✓Content production at scale
- ✓Strengthened authority & entity
- ✓AI share-of-citation tracking
- ✓Advanced technical SEO
- ✓Priority strategy & review
Suitable for
Brands aiming to be the default category answer on Google and in AI.
Custom scope outside these tiers is possible — discuss via contact page.
● FAQ
Common questions.
01What is GEO (Generative Engine Optimization) and how is it different from SEO?
GEO is the practice of getting your brand cited and named by generative AI engines like ChatGPT, Perplexity, Gemini and AI Overviews. SEO focuses on lifting you in Google results; GEO focuses on making you a source the AI uses when composing an answer. We work on both together.
02What is AEO (Answer Engine Optimization)?
AEO is optimisation for answer engines — systems that answer directly without a list of links, like AI Overviews and AI assistants. It works through Q&A-structured content, FAQ schema, and clear facts that are easy to cite as an answer.
03How much does a GEO/AEO service cost at Mooilux?
Retainers start at Rp 3.5 million/month (Local), Rp 7 million/month (Growth), and Rp 14 million/month (Scale). A one-time AI Visibility Audit + GEO/AEO setup is also available at Rp 4 million as a starting point.
04How long until my brand starts getting cited by AI?
Early signals usually appear within 4–8 weeks, and the effect compounds from the third month onward. AI search visibility is cumulative — the more consistent the foundation, the more often you become the default answer.
05How is GEO success measured?
Through two metrics: your Google positions and how often you are cited by AI engines on your priority category queries. We send monthly reporting showing both plus iteration recommendations.
06Do I need a website before starting GEO?
Ideally yes, because the website is the main source AI cites. If your site is not ready, we can run it in parallel with our Website Development service so the technical foundation and schema are correct from day one.
● RELATED SERVICES
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